Tetris...the movie?

So far, the conversion of videogames to film has not been a flattering process to the source material. Hope for anything more than mediocrity and you'll be very disappointed. I feel that one of the main reasons for this is poor choice of games to adapt. When you have plenty of fairly story rich games floating around, how is it that studios land on fighting games 75% of the time? But, Tetris? Seriously? That's like making Pong: The Movie. Initially I had trouble believing that this wasn't a joke, but I think it might be legitimate. Click on the link in the title and watch the trailer. They must be going for the campy vibe, right?